SOCIAL CONTROL AS A FUNCTION OF MEDIA
via Douglas Rushkoff

Xm Media Capability of the Masses
Xm+1 Media Capability of their Controllers

  Pharaoh X Priest X2 King X3 Government X4 Corporation X5 ??? X6 ??? X7
Controller
Capability

Hear
(God)
Read Write Program Systematize ??? ???
  HIEROGLYPH ALPHABET PRINT/BCAST COMPUTER NETWORK ??? ???
Mass
Capability

Believe Hear Read Write Program Systematize ???
In each new era, massess acquire capability of previous one. Text leads to a society of "hearers" read to by priests, computer leads to a society of "bloggers" using interfaces programmed for them. If algorithm hold, massess will acquire programming skill only after corporations develop capability to assimilate their programs.