<html><a href="http://www.rushkoff.com/2007/10/my-formula.php"><img src="http://deoxy.org/img/Rushkoff1000.jpg" style="width:100%;"></html> <div style="float:left"> '''SOCIAL CONTROL AS A FUNCTION OF MEDIA''',, via [http://www.rushkoff.com/ Douglas Rushkoff],, </div> <div style="float:right;"> || X^m^ || Media Capability of the Masses || || X^m+1^ || Media Capability of their Controllers || </div> <br clear="all"> <html><table border="1" cellspacing="0" cellpadding="6" width="100%"> <tr style="white-space:nowrap;"> <td> </td> <td>Pharaoh <b>X</b></td> <td>Priest <b>X<sup>2</sup></b></td> <td>King <b>X<sup>3</sup></b></td> <td>Government <b>X<sup>4</sup></b></td> <td>Corporation <b>X<sup>5</sup></b></td> <td>??? <b>X<sup>6</sup></b></td> <td>??? <b>X<sup>7</sup></b></td> </tr> <tr> <td>Controller<br>Capability<br></td> <td>Hear<br>(God)<br></td> <td>Read</td> <td>Write</td> <td>Program</td> <td>Systematize</td> <td>???</td> <td>???</td> </tr> <tr> <td>Mass<br>Capability<br></td> <td>Believe</td> <td>Hear</td> <td>Read</td> <td>Write</td> <td>Program</td> <td>Systematize</td> <td>???</td> </tr> <tr> <td colspan="8"> In each new era, massess acquire capability of previous one. Text leads to a society of "hearers" read to by priests, computer leads to a society of "bloggers" using interfaces programmed for them. If algorithm hold, massess will acquire programming skill only after corporations develop capability to assimilate their programs.</td> </tr></table></html>