Also if you go to the web site for the National Institute on Alcohol Abuse and Alcoholism they seem to have a lot of research papers that are in the PD. The ones that caught my eye were the ones that dealt with the dangers of alcohol and tobacco together - its not hard to see how that could work for other substances like weed and so on. I know when I was young and smoked I would smoke 20 a day but when we would go out and binge drink at the weekends I could easily smoke 60 - it also lead to some poor decisions with other substances I wont go into here... and they say weed is the gateway drug!
Going to the actual webMD site I found this which interests me as the advice from the UKs Heart Foundation on how to best protect your heart is to give up smoking if you do and eat a healthy diet and exercise - not to drink moderate amounts of alcohol. Glandmaster
It seems to reinforce links between alcohol and entertainment, especially music, even though it was a country music video against alcohol.
FAS was not included because it's so rare and complicated.
UPDATE: was included after further research revealed the following:
"Fetal alcohol syndrome is listed as a rare disease by the Office of Rare Diseases (ORD) of the National Institutes of Health (NIH)." The incidence rate in the USA is "approx 1 in 755,555 or 359 people" or "359 per year, 29 per month, 6 per week". Culture also seems very significant:
FAS rate per 10,000 births:
"Fetal Alcohol Spectrum Disorder (FASD) describes a continuum of permanent birth defects caused by maternal consumption of alcohol during pregnancy, which includes, but is not limited to Fetal alcohol syndrome (FAS)."
Another issue is FAS being a mere subset of many tragic secondary effects of alcohol, meaning the primary victim is not the drinker. However the Mayo Clinic suggests a slightly larger problem: "As many as 40,000 babies are born with some type of alcohol-related damage each year in the United States. Fetal alcohol syndrome affects an estimated one to two out of every 1,000 births in the United States."
Images have a way of enhancing or distracting from the potency of concepts encoded with text. I felt distracted by the inclusion of "this is you brain on alcohol" imagery. I think this page needs to be read, not passively watched or heard...