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You can swap the hamburgers for any modern mass-produced product, the smiling staff for any underpaid labour sweating away without being trusted to think for themselves. You can swap <no>McDonald's</no> for any big single-minded company, the single-minded shareholder for any single-minded shareholder. You can swap the company for institutions, the army or the church, the executive for parents, head masters, generals, the prime minister, the pope... You can swap the middle managers for teachers, politicians, policemen, traffic wardens, colonels, priests... It's the world. Not how we designed it to suit us, but how it was organised for us to fit into their agenda. |
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Take away armies, governments, police, judiciary, prisons, managers, bosses, bureaucracy, advertising, insurance, junk food, dream consumerism and life-stylism, and you are left with a lot less non-productive work. If everyone had the necessities and the free choice, work could be about play, beauty and creativity. Expressing our humanity. |
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It's possible that in the past owners of factories and industries had some belief system driving them to discipline the workforce and screw as much out of them as they could. These days, owners are anonymous funds, a tight legal framework, a series of formulas on computer systems, government procedures. Humans are caught in a machine with our actions controlled, our thoughts channelled and our impulses drugged. And all the time, we're watched, monitored, surveyed, measured, counted and bio-tagged. All the time we are being 'done to' rather than doing. If we had control over our own lives we would never need to be counted again. Counting is what the machine does to us. |
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